Here is a list of Toolie's workshops.
Build Your Community with Membership Websites
Develop Expertise and Add Residual Income |
| A membership website gives you a chance to build an online community and deliver residual income for your business. Toolie discusses available software solutions, and techniques for identifying common interests, and developing content for your forums that keeps your members coming back again and again. |
 90 Minutes |
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Demystifying HTML, CSS and Websites
How You Can Maintain Web Content With or Without a Web Designer |
| Are you tired of waiting for your Web designer to update the small stuff? Are you ready to get a hold of that Web site of yours? It's YOUR Web site after all. You can learn the essentials of HTML and Web sites in about an hour. The time you'll spend in this session will change the way forever the you work with your site and your Web designer! Bring your laptop and be ready to follow along! You will (1.) Understand how to construct and read an HTML page (2.) Understand style sheets and how to match them to your other marketing materials, and (3.) Understand a variety of Web site options, how to navigate and maintain a Web site and when to call a Web professional for help. |
| 90 Minutes |
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Demystifying Internet Marketing
7 Steps to a Successful Online Presence |
| The Internet presents small businesses with the opportunity to market themselves just like big companies do. However there are specific steps you must take to lay the groundwork for communicating and attracting customers over the Internet. In this 90-minute workshop Toolie shows your audience the most important steps to ensuring a successful online presence for small businesses. |
   90 Minutes |
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From Good to Great!
Ten Techniques for Revitalizing Your Websites and Blogs for the Web 2.0 Era |
| If you are just now thinking of or are jumping on the Web 2.0 bandwagon, the good news is that it's not too late. Learn (or learn more) definitions and basic strategies for managing your participation in blogs, social media (LinkedIn, Twitter, Facebook, et al), RSS feeds and online video (YouTube, etc ). We'll take brief tours of each of the sites. |
| 90 Minutes |
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How Do They Find Me?
Finding Keywords for Online Success |
| Website visitors who don't know you find you most often because they went searching for something they need. In this unique 90-minute workshop, Toolie ties the concepts used in searching the Internet to the process of selecting the keywords that your business websites and blogs need to have to succeed. The goal is to help the visitors who need what you have find YOUR website or blog. These techniques work for both PCs and Macintosh computers. |
| 90 Minutes |
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Practical Podcasting for Professional Speakers
Reaching Virtual Audiences With Your Business Message |
| Is it worth investing the time, effort and equipment to create podcasts to promote your speaking business? Toolie says yes! In this session she'll explain step-by-step the practical and technical aspects of planning the content and scheduling the podcasts, demonstrate the equipment used to create audio segments, and show you how to upload and distribute your podcasts from your blogs and/or Web site. Toolie will also cover other outlets for your podcasts in addition to hosting the audio on your own site, as well as ways to acquire subscribers. You will understand the practical aspects of creating and editing audio; learn how to plan content and determine a release schedule; learn the options for hosting podcasts on your blogs and Web sites, as well as other outlets for the content.
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| 90 Minutes |
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Shopping Cart Strategies for Successful Sales
Getting the Most from Your Online Money Machine |
| 1ShoppingCart is one of the most strategic pieces of software you need to know and understand to successfully sell over the Internet yet many cart owners have not fully utilized its power. In this half-day workshop 1ShoppingCart owners get strategic advice and hands-on experience in setting up a sales process from product to autoresponder to sales tracking to post-sales followup. |
| Prerequisites: 1ShoppingCart account (or an account with any of the private-label brands) with a Starter Basic or Professional plan. |
| Half-Day |
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Writing Words that Sell on the Internet
Communicating Your Message Online |
| Writing words that sell and communicate your product or service's value over the Internet is a specific and achievable skill. In this half-day workshop Toolie takes you step-by-step through the planning and thought processes that lead you to write effective sales copy. |
| Half-Day |
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