Toolie's Website Weekend
Getting Your Site Up and Running Now!

This two-and-a-half day event is a live version of Toolie's popular I Can Fix My Website course. Participants learn basic web design and usability, HTML and Cascading Style Sheets for formatting, tables for layout, and learn how to manipulate and insert graphics and menus into the web site templates they create for themselves during class. Participants can use an existing website, or start a new one.

Typically this event runs Thursday evening to Saturday night, but can be held Sunday afternoon to Tuesday night. This program can be delivered during the week if requested.

Day 1: Afternoon (Thursday or Sunday)

Installation Assistance: Toolie is available the first afternooon for those needing assistance installing the required tools.

• Recommended HTML Editors: HTML-Kit Tools or CoffeeCup HTML Editor
  (both have 30-day Free Trials)
• Required Menu Tool: Ultramenu (30-day free trial then $39.95)

Day 1: Evening

Define It!

• Planning Your Website
  • Your Audience and Target Market
  • Purpose Statements and Reasoning
  • Basic Keyword Research
• Types of Websites You Can Create
  • "Brochure" Websites
  • Blogs
  • One-Page Salesletters
  • Article Websites
  • Forums
• Domains and Web Hosting
  • What to Call Your Site
  • Where to Store Your Website
• Individual Consultations with Toolie

Day 2: Full Day (Friday or Monday)

Design It!

• Web Page Layouts and Usability
  • Why Some Website Layouts Work and Others Don't
  • What It Means to Have a User-Friendly Website
• Website Software and Utilities
  • Free and Low-Cost Website HTML Editors
  • Intermediate-Level HTML Editors
  • Professional-Level HTML Editors
  • Menu Generators
  • Color Scheme Generators
• Working with Website Graphics
  • Free and Low-Cost Image Editors You Can Use
  • Working with Images
• Working with HTML and CSS
  • Creating or Improving Your First HTML Pages
  • Understanding HTML Attributes
  • Using Tables for Placement and Structure
  • Working with Cascading Style Sheets to Save Time
  • Using CSS in Individual Tags
  • Creating Pages Around Keywords
  • Creating Menus
  • Website Secrets and Shortcuts
• Working with Web Professionals If You Need Them
  • Types of Web Professionals
  • How to Set Expectations if You Hire Their Help
  • Asking About Turnaround Times
  • ... and more

Day 3: Full Day (Saturday or Tuesday)

Write It!

• Content Ideas and Writing Tips
  • Content to Include in Your Website
  • How to Plan for New Content
  • How to Write Quickly and Effectively
  • How to Reuse Content You've Created
• Creating Audio Content
• Types of Audio Files
• Audio Hardware
• Audio Editing Software
• Converting Audio for Use on the Internet
• Creating Video Content
  • Video File Formats for the Internet
  • Types of Video Cameras
  • Video Editing Software
  • Creating, Editing, Uploading, and Sharing Screen-Capture Video (Camtasia)
  • Creating, Editing, Uploading, and Sharing Full-Motion Video (Flip Video, Camcorders, YouTube)
• Creating One-Page Salesletters
  • Writing Features and Benefits
  • Writing Words that Sell
  • Incorporating Audio and Video

Promote It!

• Creating Results for Your Website
  • Finishing Touches (sitemaps, etc.)
  • Adding Google Analytics
  • Building Links to Your Website
• Internet Marketing, Ecommerce, and Social Media
  • Working with a Shopping Cart
  • Email Campaigns
  • Using Autoresponders
  • Installing Social Media Icons, Badges, and Feeds on your site
  • ... and much more
• Using Pay-Per-Click
  • Setting Up an Account
  • Researching Keywords
  • Writing PPC Ads
• Offline Marketing Techniques
  • Publicity
  • Advertising
  • Greeting Card and Postcard Marketing