Topics and Audiences

Toolie has spoken to both corporate and entrepreneurial audiences, so she's aware of the needs of both. While her emphasis tends to be on small/medium business, Toolie can also adapt her Internet business development presentations to the needs of corporations as well.

Topics

Unlike most technology presenters, Toolie doesn't just deliver theory, she provides practical answers to the most pressing questions small and medium business owners have today about marketing and selling over the Internet.

Internet Marketing

While the principles of marketing that have governed commerce for the last 100 years may apply to the Internet, the techniques are different, specific, tangible, and sometimes complex. Toolie can help sort out theory from practice, and help your audiences take advantage of the opportunities of this global marketplace.

Web Skills

You can have all the theory you want in your website and blog plans, but if you don't know how to implement your sites, you're always going to be dependent on someone else to maintain these critical business assets. Toolie emphasizes developing real web skills for real business owners who have solutions to offer, but don't know how to connect to the people who need them. There's no fluff here, just practical, hands-on, real-world solutions for marketing and selling over the Internet.

Audiences

In challenging economic times, it's often small businesses who power the recovery. Toolie is committed to meeting the Internet Marketing needs of business owners in these categories.

Entrepreneurs

The entrepreneur's greatest challenge is Time Management. Knowing what to learn to maintain your business websites and what to delegate to others is a tricky proposition. Toolie sorts through the options in her presentations on Internet Marketing and web skills.

Small Business Owners

Small businesses can no longer be just brick-and-mortar operations. To stay in business (and to grow), they need to conduct business over the Internet. Toolie can speak to your audience of small business owners about making wise choices as they develop an Internet presence.

Virtual Assistants

This growing segment of the online community is a vital resource for both entreprenenurs and small businesses. Virtual assistants who can maintain websites are valuable assets, and Toolie can speak to your association members about Internet Marketing and Web Skills they can use to expand their businesses.

Associations

Associations provide many benefit to their members, especially the ability to deliver content and professional training. Toolie can speak to your members as well as to your staff about Internet Marketing, websites, blogs, email marketing, social media, and much more.