Toolie's Full Program List

Here is a complete list of Toolie's keynotes, workshops, tech camps, and other products and services.

Build Your Community with Membership Websites Develop Expertise and Add Residual Income

A membership website gives you a chance to build an online community and deliver residual income for your business. Toolie discusses available software solutions, and techniques for identifying common interests, and developing content for your forums that keeps your members coming back again and again.

90 Minutes

Demystifying HTML, CSS and Websites How You Can Maintain Web Content With or Without a Web Designer

Are you tired of waiting for your Web designer to update the small stuff? Are you ready to get a hold of that Web site of yours? It's YOUR Web site after all. You can learn the essentials of HTML and Web sites in about an hour. The time you'll spend in this session will change the way forever the you work with your site and your Web designer! Bring your laptop and be ready to follow along! You will (1.) Understand how to construct and read an HTML page (2.) Understand style sheets and how to match them to your other marketing materials, and (3.) Understand a variety of Web site options, how to navigate and maintain a Web site and when to call a Web professional for help.

90 Minutes

Demystifying Internet Marketing 7 Steps to a Successful Online Presence

The Internet presents small businesses with the opportunity to market themselves just like big companies do. However there are specific steps you must take to lay the groundwork for communicating and attracting customers over the Internet. In this 90-minute workshop Toolie shows your audience the most important steps to ensuring a successful online presence for small businesses.

90 Minutes

Find Your Purpose, Find Your Market Attracting the Customers Who Need and Want You

You've got something important to share with the world; something of value that can solve problems and enhance people's lives. How do you communicate that on your websites and blogs? If you start with a purpose statement and define what your website or blog will provide, then visitors to your site will know whether you can help, and how to engage your products and services. In this 45-minute keynote speech, Toolie connects the dots between your vision for your business and the practicalities of making it happen online through your websites, blogs, and social media connections. Recommendation: Book this Keynote with the How Do They Find Me? Workshop to give your audience the opportunity to apply what they've learned.

45 Minutes

From Good to Great! Ten Techniques for Revitalizing Your Websites and Blogs for the Web 2.0 Era

If you are just now thinking of or are jumping on the Web 2.0 bandwagon, the good news is that it's not too late. Learn (or learn more) definitions and basic strategies for managing your participation in blogs, social media (LinkedIn, Twitter, Facebook, et al), RSS feeds and online video (YouTube, etc ). We'll take brief tours of each of the sites.

90 Minutes

How Do They Find Me? Finding Keywords for Online Success

Website visitors who don't know you find you most often because they went searching for something they need. In this unique 90-minute workshop, Toolie ties the concepts used in searching the Internet to the process of selecting the keywords that your business websites and blogs need to have to succeed. The goal is to help the visitors who need what you have find YOUR website or blog. These techniques work for both PCs and Macintosh computers.

90 Minutes

Internet Video Tech Camp™ Creating and Delivering Content Over the Internet

Video has become an essential part of online marketing, especially for entrepreneurs and small business owners. This Tech Camp covers screen-capture video, full-motion video, and video salesletters. We'll use a simple camcorder, CamStudio or Camtasia, video editing software, video conversion tools, and Flash video players to produce video greetings you can use online immediately. Demonstrations will be done on Windows, with compatible Mac software recommendations.

Prerequisites: Laptop; recommended software and camcorder are optional

Full Day

Online Business Tech Camp™ The Nuts and Bolts of Doing Business Online

Combine the How Do They Find Me? and the Demystifying Internet Marketing programs into a half-day Tech Camp for Small Business Owners who are trying to create an online presence for their businesses.

Half-Day

Online Sales and Marketing Tech Camp™ Selling Effectively Over the Internet

Combine the Writing Words That Sell on the Internet and the Shopping Cart Skills for Successful Sales half-day workshops into a full-day Tech Camp for an accelerated program on Internet communications and automated customer contact.

Prerequisites: Account with 1ShoppingCart or one of the private label versions

Full-Day

Practical Podcasting for Professional Speakers Reaching Virtual Audiences With Your Business Message

Is it worth investing the time, effort and equipment to create podcasts to promote your speaking business? Toolie says yes! In this session she'll explain step-by-step the practical and technical aspects of planning the content and scheduling the podcasts, demonstrate the equipment used to create audio segments, and show you how to upload and distribute your podcasts from your blogs and/or Web site. Toolie will also cover other outlets for your podcasts in addition to hosting the audio on your own site, as well as ways to acquire subscribers. You will understand the practical aspects of creating and editing audio; learn how to plan content and determine a release schedule; learn the options for hosting podcasts on your blogs and Web sites, as well as other outlets for the content.

90 Minutes

Shopping Cart Strategies for Successful Sales Getting the Most from Your Online Money Machine

1ShoppingCart is one of the most strategic pieces of software you need to know and understand to successfully sell over the Internet yet many cart owners have not fully utilized its power. In this half-day workshop 1ShoppingCart owners get strategic advice and hands-on experience in setting up a sales process from product to autoresponder to sales tracking to post-sales followup.

Prerequisites: 1ShoppingCart account (or an account with any of the private-label brands) with a Starter Basic or Professional plan.

Half-Day

Web-Savvy Entrepreneur 7 Things You Must Know to Succeed Online

Ready to market your business online but unsure what you need to know to succeed? In this keynote, Toolie outlines the 7 major areas of Internet Marketing and what you need to understand and learn so that you can operate online without impediments. You can have as many websites and blogs as you need for your business if you start by learning the skills that empower you to keep up with this ever-changing marketplace. Recommendation:Book this keynote with the Demystifying Internet Marketing Workshop to give your audience a chance to apply what they learn in this keynote.

45 Minutes

Weekend Website Tech Camp Getting Your Site Up and Running Now!

This three-day event is a live version of Toolie's I Can Fix My Website product. Participants learn basic web design, HTML and CSS for table layouts, and how to insert graphics and menus into the web site templates they create for themselves during class. The Course includes introductions to audio, video, and Internet Marketing. Full details...

3 Days

Writing Words that Sell on the Internet Communicating Your Message Online

Writing words that sell and communicate your product or service's value over the Internet is a specific and achievable skill. In this half-day workshop Toolie takes you step-by-step through the planning and thought processes that lead you to write effective sales copy.

Half-Day